There’s an infectious idea in tech that has subsequently infected so many other adjacent industries. That faster is better, faster is more efficient, faster is the only way to work. “Must Go Faster” and "Go Fast and Break things" are the mantras of business tech bros, not artists. As artists and creative people, this is just a plain and simple false dichotomy, some will call it a false binary.

Article reposted from Cintrellium Substack

I was flipping through YouTube the other day and as usual there is a host of repeated beginner level tutorials on “how to make your videos ‘cinematic’ every time” or other such prescriptive titles. The all too often promised, “follow my checklist and you’ll do it perfectly every time”.

Nick Givechi joins the cast as a lead actor in the film titled "When We Sleep". This feature-length film will be shot in and around the Kansas City area throughout 2026. "When We Sleep" is produced by Cintrellium (cintrellium.com) and is written and directed by Nathaniel Thomas.

Kisha Henry joins the cast as a lead actor in the film titled "When We Sleep". This feature-length film will be shot in and around the Kansas City area throughout 2026. "When We Sleep" is produced by Cintrellium (cintrellium.com) and is written and directed by Nathaniel Thomas.

Shannon Rousseau joins the cast as a lead actor in the film titled "When We Sleep". This feature-length film will be shot in and around the Kansas City area throughout 2026. "When We Sleep" is produced by Cintrellium (cintrellium.com) and is written and directed by Nathaniel Thomas.

 
Amy Hurrelbrink joins the cast as a lead actor in the film titled "When We Sleep". This feature-length film will be shot in and around the Kansas City area throughout 2026. "When We Sleep" is produced by Cintrellium (cintrellium.com) and is written and directed by Nathaniel Thomas.

 
Photo by Brian Paulette

Michael Shedrick joins the cast as a lead actor in the film titled "When We Sleep". This feature-length film will be shot in and around the Kansas City area throughout 2026. "When We Sleep" is produced by Cintrellium (cintrellium.com) and is written and directed by Nathaniel Thomas.

In the world of filmmaking, "gear" often takes center stage, with manufacturers touting their latest and greatest cameras, sound equipment, and lighting systems as essential tools for producing high-quality films. Influencers peddle the latest incremental improvements as technology that will "change filmmaking forever". A closer examination reveals that these new and expensive gadgets are not always necessary for even the most ambitious projects.

Photo by Ivan Weiss

Rachel Klewicki joins the cast as a lead actor in the film titled "When We Sleep". This feature-length film will be shot in and around the Kansas City area throughout 2026. "When We Sleep" is produced by Cintrellium (cintrellium.com) and is written and directed by Nathaniel Thomas.